WhatsApp platform
A CRM that fills itself from WhatsApp
Most CRMs fail for the same reason: somebody has to remember to update them. WAVE builds the record out of the conversation you were already having, so the pipeline is accurate without anyone doing data entry.
The contact record is the chat
Every number that messages you becomes a contact automatically. Name, tags, stage, owner and notes hang off that record, and the full message history sits underneath it — so nobody has to reconstruct what was promised on a call three weeks ago.
- Contacts created on first inbound message, no import needed
- Custom tags and fields per contact
- Pipeline stage and owner set from the inbox, not a separate tool
- Internal notes the customer never sees
Why a WhatsApp-native CRM behaves differently
A traditional CRM treats WhatsApp as one more channel to sync. That sync is where data goes stale — a rep replies from their phone and the CRM never hears about it. When the inbox and the CRM are the same system, there is nothing to sync and nothing to forget.
What it does not do
WAVE is not a replacement for a full sales CRM with quotes, forecasting and territory management. If your team lives in Salesforce or HubSpot, WAVE is the WhatsApp layer in front of it, not a migration target. Ask us about the API before you plan a switch.
Common questions
- Does the CRM work on the free plan?
- Contacts and history are available from the start. Pipeline stages and the wider CRM surface are part of the paid plans — see pricing.
- Can I export my contacts?
- Yes. Contacts are yours; the API exposes them and there is no export fee or lock-in period.
- Does it work with an existing CRM?
- There is an HTTP API and webhooks, so contact and conversation events can be pushed into whatever system of record you already run.
Built for
More of the platform
One WhatsApp number your whole team can answer
Stop passing one phone around. A shared inbox for WhatsApp with assignment, internal notes and full history on one business number.
The messages you send every day, sent for you
Automate the WhatsApp messages your business sends every day: order alerts, confirmations, reminders and multi-step follow-up sequences.
An AI agent that knows your business, not the internet's
Deploy an AI agent on WhatsApp that answers from your website, menu and documents, and hands over to a human when it should.
Broadcasts you can actually measure
Send WhatsApp campaigns to segments of your contact list, schedule them, and see what was delivered, read and replied to.
Put this on your own number today.
Connect a number in about two minutes on the free plan. No card, no setup fee.